MalinaStories – a charming and magical café and, just around the corner, a bakery & concept store. The owner Kerstin Häseker asked me to start a complete rebranding process.
The MalinaStories brand was ready to grow up and transition into a more mature brand with a soft, feminine, vintage vibe. From logotype, to hand drawn icons to custom botanical pattern: I created a whimsical new visual identity.
When you enter the MalinaStories Café or Bakery, you don’t just enter a space but immerse yourself in a beautiful heart-warming experience. Greeted by the charming team, surrounded by many unique vintage items, you instantly feel a sense of comfort and belonging. I strived to transfer this feeling into the new brand identity.
Content, print & packaging design
“Jessica truly embodies our brand and it’s essence. This is an invaluable quality that enables us to trust her blindly with our brand communication."
Flower stickers that spark joy and bring little uplifting messages into your day. Each flower stands for her own secret message. Ready to learn the language of flowers?
Tasks
visual identity, branding, web design, online shop, social content creation & strategy, photography, videography