Küstentee was founded by two brothers with a mission to create original tea concepts that bring joy and magical moments into the lives of their customers.
Brand strategy & positioning
Kevin and Janek Köpcke had already successfully founded and managed Gräfenhof Tee for a number of years when the idea of a new consumer brand came up: Küstentee. In the course of our “co-creationship” we created a strong brand strategy and positioning.
Naming, product- & packaging design
We wondered how to differentiate Küstentee from the competition and came up with an original idea: naming the teas after occasions and use cases. We then developed a branding system consisting of individual patterns for each tea category.
Content creation: photography, video & stop motion
Seasonal content and creative ideas were developed for küstentee,
Web Design & Online Shop
"Jessica played a pivotal role in creating our brand from scratch. Her hands-on mentality and ability to craft something truly unique make her the perfect designer for us."
– Kevin Köpcke, owner
Brand & Content Photography
Tasks
brand strategy, brand design, product design, photography, animation, stop motion, videography, content creation, web design