Küstentee was founded by two brothers with a mission to create original tea concepts that bring joy and magical moments into the lives of their customers.

Brand strategy & positioning

Kevin and Janek Köpcke had already successfully founded and managed Gräfenhof Tee for a number of years when the idea of ​​a new consumer brand came up: Küstentee. In the course of our “co-creationship” we created a strong brand strategy and positioning.

Naming, product- & packaging design

We wondered how to differentiate Küstentee from the competition and came up with an original idea: naming the teas after occasions and use cases. We then developed a branding system consisting of individual patterns for each tea category.

Content creation: photography, video & stop motion

Seasonal content and creative ideas were developed for küstentee,
Web Design & Online Shop

"Jessica played a pivotal role in creating our brand from scratch. Her hands-on mentality and ability to craft something truly unique make her the perfect designer for us."

– Kevin Köpcke, owner

Brand & Content Photography
brand strategy, brand design, product design, photography, animation, stop motion, videography, content creation, web design